The Influence of Short-Form Video Content on Consumer Engagement: A Study of Emerging Trends in Digital Marketing

Author(s)	Kinjalkumar Narendrabhai Mistri
Country	India
Abstract	In today's digital era, the Internet plays an indispensable role in daily life, significantly influencing how consumers interact with brands. The rise of online marketing—encompassing tools like email, web marketing, and social media marketing—has revolutionized traditional advertising by enabling dynamic, two-way communication between businesses and consumers. • This research investigates how short-form video content, as a modern digital marketing trend, drives consumer engagement. It explores the evolving dynamics of brand-consumer interactions, emphasizing the importance of storytelling, personalization, and community-building in fostering loyalty.
Keywords	Digital Marketing, Short-Form Video Content, Consumer Engagement, Social Media Marketing, Online Marketing, Brand Authenticity, Personalization, Storytelling, Digital Trends.
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-19
Cite This	The Influence of Short-Form Video Content on Consumer Engagement: A Study of Emerging Trends in Digital Marketing - Kinjalkumar Narendrabhai Mistri - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35512
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.35512
Short DOI	https://doi.org/g82gmm

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