International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Brand Awareness

Author(s) Arohi Anand
Country India
Abstract Brand awareness is a fundamental concept in marketing and consumer behavior, representing the extent to which a brand is recognized and recalled by consumers. This abstract explores the theoretical foundations of brand awareness, shedding light on its definition, conceptualization, and importance in the field of marketing. The theoretical underpinnings of brand awareness highlight its role as a key component of brand equity and consumer decision-making processes. Various theoretical models and frameworks have been proposed to understand and measure brand awareness, including the hierarchy of effects model, the brand awareness matrix, and the associative network model. These models elucidate the cognitive processes involved in brand recognition and recall, as well as the factors that influence brand awareness formation. Furthermore, it also features case studies on successful brand awareness campaigns, such as Nike's iconic "Just Do It" campaign, Coca-Cola's personalized "Share a Coke" campaign, and Apple's memorable "Get a Mac" campaign. These examples illustrate the strategies and tactics employed by these brands to create lasting brand awareness and resonate with their target audience.
Keywords Brand, Brand- equity, Awareness, Model, Campaigns
Field Business Administration
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-06-09
Cite This Brand Awareness - Arohi Anand - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3571
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3571
Short DOI https://doi.org/gscdp6
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com