A Study on the Impact of Artificial Intelligence on Social Media Marketing

Pattilthodika Suhail; Kamaludheen K.T; Nidhil P.K; Jibin Joy

doi:10.36948/ijfmr.2025.v07i01.35871

A Study on the Impact of Artificial Intelligence on Social Media Marketing

Author(s)	Pattilthodika Suhail, Kamaludheen K.T, Nidhil P.K, Jibin Joy
Country	India
Abstract	Artificial Intelligence (AI) has significantly transformed social media marketing by enhancing personalization, automating tasks, and providing deeper insights. Social media marketing is a growing trend and the most effective marketing tool, as it allows companies to reach a wide audience and effectively convey a distinct brand image. It is the most economical advertising method, with most social networking sites providing free accounts and registration. However, social media advertising yields a higher return on investment, allowing businesses to significantly increase their conversion rate. This study aims to analyze the influence of AI on social media marketing and its effect on consumer decision-making and behavior. It aims to predict the relationships between consumer activities, marketing activities, and consumer behavior, particularly among those who spend a significant amount of time on social networking platforms. Social media marketing has significantly influenced consumer behavior and enabled organizations to gain insights into customer behavior. It has revolutionized the internet marketplace by altering the structure of how items are bought and sold. The increasing popularity of social media has prompted marketers to consider it in addition to traditional marketing areas. Social media relies on internet or mobile phone apps and technologies to facilitate information exchange among individuals, and the number of social media users exceeds the population of several nations. The assessment of the influence of social media on marketing can be made by contrasting marketing practices before and after its introduction, taking into account the specific technological advancements used in social media platforms.
Keywords	Artificial Intelligence, Social Media Marketing, Internet usage
Field	Arts
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-28
Cite This	A Study on the Impact of Artificial Intelligence on Social Media Marketing - Pattilthodika Suhail, Kamaludheen K.T, Nidhil P.K, Jibin Joy - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35871
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.35871
Short DOI	https://doi.org/g829p8

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A Study on the Impact of Artificial Intelligence on Social Media Marketing

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