International Journal For Multidisciplinary Research

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Cultural Dimensions and Its Influence on Employee Engagement Multinational Organizations (Credit Card Industry)

Author(s) Priyanka Shrivastava, Dharmendra Mehta
Country India
Abstract Cultural dimensions are critical factors in the engagement of employees in multinational organizations, which affect the dynamics of interactions in the workplace, motivation, and productivity. Credit Card Industry in India is growing at CAGR of 20% crossing 70 million cards in India. It is enabled by the emergence of technological innovations such as; instant onboarding and issuance, virtual cards, tokenization and personalized rewards offering to the customers. Additionally, post COVID-19, growth of e-commerce platforms helped accelerating the credit card spends and acquisitions. International issues like American Express, HSBC are targeting affluent customers more aggressively and driving the spend growth. Similarly National Cards like HDFC Card, Axis Card etc. already command a significant market share in this industry and keep on launching new cards periodically with lucrative offers and rewards, zero joining fees and 0% intro APR which entices customers to take multiple cards from different issuers. This paper explores how cultural factors such power distance, uncertainty avoidance, and long-term orientation affect the levels of employee engagement in various cultural settings. For the study Credit Companies are; American Express, HSBC and HDFC Card because employees are from diverse geographical locations and backgrounds. Total 180 employees have been selected on various designations as; technology Analyst, portfolio Risk Analyst, Product Manager and Data Science Analyst. The headquarters of these businesses are located in Mumbai, Delhi, and Bangalore. Their answers were requested using Google Forms using a self-made questionnaire. It investigates how employees view leadership, communication, acknowledgment, and organizational commitment in relation to these characteristics. Results Highlighted The necessity of engagement tactics that are culturally sensitive: A diversified strategy is required to accommodate each employee's specific needs in today's varied workforce.
Keywords Cultural dimensions, leadership, communication, recognition, and organizational commitment, sustainable engagement and competitive advantage.
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-28
Cite This Cultural Dimensions and Its Influence on Employee Engagement Multinational Organizations (Credit Card Industry) - Priyanka Shrivastava, Dharmendra Mehta - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35876
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35876
Short DOI https://doi.org/g829p6
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