International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Cultural Hegemony: Colonial Obligation, Swadeshi Resistance and Globalization in India from the British to the Contemporary Era

Author(s) Sumit Majumdar
Country India
Abstract The concept of ‘Cultural Hegemony’ by philosopher Antonio Gramsci is crucial to comprehending Western Colonial effect on India’s liberation struggle. British colonisation changed Indian society, morals and knowledge beyond its political and economic goals. The Crown aimed to control Indian social, cultural, political and economic perspectives through education, language, and Western philosophies. English education and Bengali “Babu culture” are tangible results of this process. However, some Indian leaders and thinkers blended Western ideals with Indian Culture to fight colonial power. The ‘Swadeshi’ movement promoted self-reliance, especially in textiles and resisted British cultural dominance. Globalisation in India in the 1990s affected India’s cultural identity with luxury Western brands and lifestyle, reinforcing new cultural hegemony. This study examines cultural hegemony in India from colonial control to post-independence and modern times, examining how resistance, adaptation and globalisation have shaped the Indian situation.
Keywords Hegemony, Babu Culture, Globalisation, Hollywood, FOMO, Premium Brands
Field Arts
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-28
Cite This Cultural Hegemony: Colonial Obligation, Swadeshi Resistance and Globalization in India from the British to the Contemporary Era - Sumit Majumdar - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.35885
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.35885
Short DOI https://doi.org/g829px
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