International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Relationship Between Destination Image, Tourist Motivation and Social Media, In Case of Göbeklitepe

Author(s) Elif Ceren ATLANSOY, Ece SÖNMEZ, Nida Zehra KAHRAMAN, Eylül AKKOÇ, Damla SAKALLI, Emre KOŞAK
Country Turkey
Abstract In this study, it is aimed to determine the factors that affect the destination selection processes of tourists visiting Göbeklitepe. Knowing the factors that affect the formation of consumer-based destination value will reveal what should be taken into account in the destination marketing studies. It is thought that the push and pull factors that make up the travel motivation affect the consumer-based destination value. At the same time, there is a consensus that image is an indispensable factor for destination development and marketing strategies. The basic point expressed in the studies examining the destination image is that the perception, knowledge and activity-based evaluations play a role in the formation of the image. Another factor that affects the image is the effect of social media. Destination image is considered to be an important factor in deciding on holiday destination selection. In this study, the push and pull factors that create travel motivation, consumer-based travel motivation, brand image and the effect of social media on the destination were examined. In line with this purpose, we conducted the survey method, quantitative and descriptive, and the research carried out on the destination of Göbeklitepe.
Keywords Destination Marketing, Destination Image, Travel Motivation, Göbeklitepe
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-29
Cite This Relationship Between Destination Image, Tourist Motivation and Social Media, In Case of Göbeklitepe - Elif Ceren ATLANSOY, Ece SÖNMEZ, Nida Zehra KAHRAMAN, Eylül AKKOÇ, Damla SAKALLI, Emre KOŞAK - IJFMR Volume 7, Issue 1, January-February 2025.
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E-ISSN 2582-2160
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