Personalization at Scale: How AI Influencers Transform Marketing for Startups

Author(s)	Saanvi Agarwal
Country	India
Abstract	This paper investigates the transformative impact of AI influencers on marketing strategies for startups, emphasizing the role of personalization at scale. The aim is to explore how startups can optimize resources and enhance customer engagement using AI-driven tools. Data was collected through case study analysis, industry reports, and interviews with marketing professionals, providing a comprehensive understanding of AI integration in influencer marketing. Key findings demonstrate that AI enables startups to identify optimal influencers, personalize content effectively, and achieve measurable improvements in campaign ROI. However, challenges such as ethical concerns, data privacy, and algorithmic biases are significant barriers to adoption. The research concludes that while AI offers startups innovative and scalable solutions, success relies on ethical practices, transparency, and fostering consumer trust. By adopting responsible AI strategies, startups can leverage the power of AI influencers to achieve sustainable growth and competitive advantage in the digital marketplace.
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-01
Cite This	Personalization at Scale: How AI Influencers Transform Marketing for Startups - Saanvi Agarwal - IJFMR Volume 7, Issue 1, January-February 2025.

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International Journal For Multidisciplinary Research