Indian Cosmetic Market and the Rise of the Brand Patanjali: An Exploratory Research

Author(s)	Abhilash Nautiyal
Country	India
Abstract	The cosmetics business is a billion-dollar industry. The youngsters, males, and rural Indians are now more beauty oriented. Earlier cosmetics were mainly focused on female consumers, but now males are equally using cosmetics and beauty products. In 21st century, there is growing awareness about health, well-being, ayurveda and yoga. These all factors led in the rise of consciousness towards herbal cosmetics. This research is an attempt to study of Indian cosmetic market and the changing trends in it. This research will also focus on the big swadeshi brand Patanjali and how it changed the cosmetic industry in India. After the research, it will be helpful to know the inside story of the Indian cosmetics market and how to better it for the future, exploratory research and secondary data used in current study to reach at conclusion.
Keywords	Cosmetics, Ayurveda, Patanjali
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-01-29
Cite This	Indian Cosmetic Market and the Rise of the Brand Patanjali: An Exploratory Research - Abhilash Nautiyal - IJFMR Volume 7, Issue 1, January-February 2025.

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