International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 1 (January-February 2025) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 1
January-February 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Post-COVID Emergent Trends in Consumer Buying Behaviour for Pharma-OTC Sector

Author(s) HARSH TOMAR, BALA KRISHNAMOORTHY
Country India
Abstract Good health is a fundamental human necessity, and access to quality healthcare is vital for a nation's development. Article 21 of the Indian Constitution guarantees the right to life and liberty, but providing optimal public healthcare, especially in rural areas, remains challenging for a rapidly growing population. In this context, self-medication and Over-The-Counter (OTC) products play a crucial role. OTC products, including medicines and personal care items like sanitisers, nutrient supplements, and pregnancy kits, can be purchased without prescriptions.
The COVID-19 pandemic has been a global health crisis and an unprecedented socio-economic challenge, deeply impacting industries worldwide. However, the FMCG and pharmaceutical sectors have thrived due to the essential nature of their products. The pandemic has accelerated growth in the OTC segment, creating new opportunities for pharmaceutical companies. This research aims to explore emerging consumer behaviour trends in the pharma-OTC category post-COVID-19 and provide strategic recommendations for companies to capitalize on these trends.
Keywords management, research, covid, over-the-counter, pharmaceutical, medicine, biology, strategy, marketing, consumer, sales, consumer behaviour, buying behaviour, chemists, pharmacists, go-to-market strategy, pandemic,
Field Business Administration
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-01-30
Cite This Post-COVID Emergent Trends in Consumer Buying Behaviour for Pharma-OTC Sector - HARSH TOMAR, BALA KRISHNAMOORTHY - IJFMR Volume 7, Issue 1, January-February 2025.
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com