International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Role of Data Analytics in Business Growth

Author(s) Jyoti Devi, Sunita kumari
Country India
Abstract Businesses in a variety of sectors are finding that data analytics is an essential tool for fostering innovation, streamlining processes, improving client interactions, and keeping a competitive advantage. In order to support company development and decision-making, this research study assesses the methodology, technology, and strategic applications of data analytics.
Theoretically, emerging technologies such as analytics destroy established ones by offering more affordable alternatives. This is explained by the disruptive innovation hypothesis. Strategic assets such as unique analytical skills are important sources of competitive advantage, according to the resource-based paradigm.
Insights into customers and markets can drive revenue growth, operational optimization, data-driven decision-making, and innovation in areas like product development and strategy, according to the literature on data analytics. Dynamic pricing, focused marketing, process optimization, and the creation of specialized goods and services are all made possible by analytics.
Examining the performance benefits of analytics skills across industries, the research takes a quantitative, deductive approach using secondary data analysis. Instead of relying on subjective interpretations, positivists seek to provide unbiased evaluations of analytics’ impact based on observable facts.
In order to get strategic value from analytics, it is essential to foster a data-driven culture where leadership is dedicated to making choices based on facts. Strategic planning, investments, and innovations may be guided by the valuable insights that can be extracted from reliable, easily available data that is provided by effective data governance. By examining data on consumer behavior, market trends, and operational indicators, analytics uncover important patterns and prospects.
Keywords Data Analytics, Business growth, Internal business process, Market performance
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-20
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.36208
Short DOI https://doi.org/g895bb
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