Corporate Social Responsibility: A Strategic Pathway to Competitive Advantage in Multinational Companies

Author(s)	Megha Thankachan
Country	India
Abstract	In the modern business landscape, Corporate Social Responsibility (CSR) has evolved from being a philanthropic endeavor to a strategic necessity for multinational companies (MNCs). CSR initiatives, when integrated into the core business strategy, offer multifaceted benefits such as enhanced brand reputation, customer loyalty, employee engagement, and long-term profitability. This article explores how CSR serves as a strategic tool for gaining competitive advantage, focusing on key practices and measurable outcomes in diverse industries
Keywords	Corporate Social Responsibility, Competitive Advantage, Multinational Companies, Sustainability, Innovation, Stakeholder Engagement ,Brand reputation, Customer Loyalty, Employee engagement, Operational efficiency, Investor Confidence, Sustainability reporting
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-01
Cite This	Corporate Social Responsibility: A Strategic Pathway to Competitive Advantage in Multinational Companies - Megha Thankachan - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.36266
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.36266
Short DOI	https://doi.org/g83xw7

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International Journal For Multidisciplinary Research