Enhancing Marketing Strategy to Increase Enrollment in Sacred Heart College of Calamba, Inc.

Geronimo N. Enguito

doi:10.36948/ijfmr.2025.v07i01.36439

Enhancing Marketing Strategy to Increase Enrollment in Sacred Heart College of Calamba, Inc.

Author(s)	Geronimo N. Enguito
Country	Philippines
Abstract	This study about Enhancing Marketing Strategy to Increase Enrollment in Sacred Heart College of Calamba, Inc., examines the factors that affect student enrollment and assesses the efficacy of existing marketing strategies. Using descriptive research design, study points on demographic profiles (age, gender), communication platforms (social media, websites, referrals), and marketing channels to show important motivators for enrollment. The data was collected from 15 students using survey questionnaires, and then statistically analyzed using various methods, particularly Pearson correlation. Findings, therefore, revealed that the most powerful motivators were scholarships, academic reputation, and institutional location, with a 4.32 average weighted mean. Marketing channels, including open days and fairs, were moderately effective (mean = 4.00), while communication platforms such as social media and websites had limited influence. There is a significant relationship between the enrollment motivators and marketing message propositions, showing a perfect positive correlation (r = 1.00); however, there were no significant differences when the students were grouped according to age or communication platforms. Gender-wise analysis proved that female students were significantly more attracted by the SHCCI's marketing strategies than male students. This study recommends that the marketing strategies of SHCCI should be gender-specific, clear, and focused on messages, while also improving communication platforms. Also, it recommends implementing more scholarships, organizing open houses and fairs, fostering stronger word-of-mouth, and using newer digital tools to enhance outreach and retention with students, thereby addressing the issue of declining enrolment.
Keywords	Marketing Strategy, academic reputation, enhancement, campaigns, enrollment motivators
Field	Business Administration
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-11
Cite This	Enhancing Marketing Strategy to Increase Enrollment in Sacred Heart College of Calamba, Inc. - Geronimo N. Enguito - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.36439
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.36439
Short DOI	https://doi.org/g84xxn

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Enhancing Marketing Strategy to Increase Enrollment in Sacred Heart College of Calamba, Inc.

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