A Brief Review on Whether Physical Shopping Experience Still Holds a Strong Appeal among Indian Consumers in this Digital Time Span

Author(s)	Varghese Abraham, Jerin Joseph, Ms. Fatima AlSikiti
Country	India
Abstract	The distribution channel is crucial in delivering goods and services to end consumers at the appropriate location and time. The consumer journey no longer follows a single channel every time to purchase products and service. Consumer often experiment variety of channel in their routine purchasing. Online shopping is increasingly becoming an essential and convenient option for modern consumers. Retail shopping has decreased, and the e-commerce sales have been steadily growing over the previous years. But majority of leading business are providing products online and offline in order to provide the best possible service for clients. In contrast to websites and online shops, a physical shopping appears to provide customers with a more engaging shopping experience. This paper is a significant step forward to understand whether physical shopping experiences of consumer still holds a strong appeal among Indian consumers in this digital age.
Keywords	Consumer, Experience, Shopping.
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-05
Cite This	A Brief Review on Whether Physical Shopping Experience Still Holds a Strong Appeal among Indian Consumers in this Digital Time Span - Varghese Abraham, Jerin Joseph, Ms. Fatima AlSikiti - IJFMR Volume 7, Issue 1, January-February 2025.

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