How To Set Up Salesforce Email Relay: A Simple Step-by-Step Guide

Author(s)	Sai Rakesh Puli
Country	United States
Abstract	Email deliverability is a critical factor for effective marketing and communication. Many organizations face challenges when emails sent through Salesforce are flagged as spam or fail to land in recipients' inboxes, leading to decreased engagement and increased unsubscribe rates. Salesforce Email Relay provides an effective solution by allowing organizations to route their emails through their own SMTP servers instead of Salesforce's default servers. This guide outlines a step-by-step approach to configuring Salesforce Email Relay with Gmail and other email services, ensuring secure, reliable email delivery and improved brand consistency. Key considerations include SMTP server setup, domain verification, security protocols, and testing procedures, along with best practices for maintaining deliverability and preventing authentication failures.
Keywords	Salesforce Email Relay, Email Deliverability, SMTP Server, Email Configuration, Gmail Integration, DMARC, DKIM, TLS Encryption, Email Security, Salesforce Setup, Deliverability Testing, Email Authentication, SPF Records
Field	Computer > Data / Information
Published In	Volume 3, Issue 3, May-June 2021
Published On	2021-06-08

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