Leveraging First-Party Data to Craft Personalized Customer Journeys: A Human-Centric Approach to Driving Business Growth in Omnichannel Enterprises

Author(s)	DEVENDER YADAV
Country	United States
Abstract	This paper examines the significant role of first-party data in influencing effective customer journeys in the intricate environment of omnichannel enterprises. This analysis transcends superficial terminology, focusing on the methodologies for deriving authentic insights from customer interactions at multiple touchpoints. We propose a human-centric approach that emphasizes empathy and contextual understanding as essential complements to algorithmic analysis in data science. Integrating data-driven insights with a human approach enables businesses to create personalized customer journeys that enhance loyalty, boost engagement, and promote sustainable growth. This paper presents strategies for developing a strong first-party data ecosystem, employing human-in-the-loop methodologies, and assessing the effects of personalized journey design on essential business metrics. The process involves transforming raw data into significant connections through individual interactions.
Keywords	First-Party Data, Customer Journey Mapping, Omnichannel Marketing, Personalization, Customer Experience, Data-Driven Decision Making, Human-in-the-Loop, Business Growth, Customer Loyalty, Data Privacy.
Field	Engineering
Published In	Volume 2, Issue 5, September-October 2020
Published On	2020-09-09
DOI	https://doi.org/10.36948/ijfmr.2020.v02i05.36904
Short DOI	https://doi.org/g84d8d

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International Journal For Multidisciplinary Research