Behind the Scenes: Economic Drivers and Box Office Success in South Indian Cinema

Author(s)	Rani Theresa Kuncheria
Country	India
Abstract	The research explores the economic success of regional cinema by analyzing box office collections and various influencing factors. Factors such as production budgets, genres, release dates, critical reviews, star power, and awards are examined to uncover regional variations in movie success determinants. Using descriptive statistics and Multiple Linear Regression, the study investigates the relationship between independent variables and box office revenue across Malayalam, Tamil, Telugu, and Kannada film industries. Despite market uncertainties, the film industry shows resilience and expansion potential. The findings provide insights for stakeholders, including filmmakers and policymakers, to enhance the sustainability and profitability of regional cinema.
Keywords	Regional Cinema, Box Office Revenue, Budget
Field	Arts > Movies / Music / TV
Published In	Volume 7, Issue 1, January-February 2025
Published On	2025-02-13
Cite This	Behind the Scenes: Economic Drivers and Box Office Success in South Indian Cinema - Rani Theresa Kuncheria - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.36949
DOI	https://doi.org/10.36948/ijfmr.2025.v07i01.36949
Short DOI	https://doi.org/g84xg6

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