International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on the Impact of Mobile Banking services among Gen Z: Saving Habits and Financial Decision making in Chennai City.

Author(s) Krishnaganth G
Country India
Abstract Abstract:
The rapid usage of financial services has significantly transformed individuals into banking services, particularly among the young generations like Gen-Z. This study investigates the impact of mobile banking services on saving habits and financial decision-making in the Gen-Z category in specific Chennai cities. Gen Z are the people who were born between 1997 and 2012. Those people's age category will be from 12-27 age. The age category people are growing in the world is dominated by technology and the internet. These age category people have a more accessible usage of smartphones, social media, and other digital platform aids from a young age. This study aims to understand the savings behaviour and expenditure pattern of the respondents. This survey was carried out by sending the Google form links; the response was collected from 112. The respondents were from different categories, starting from students, private employees, govt employees and self-employed persons too with minimum educational qualification of HSE (higher secondary education to PhD. The results and outcomes of the study of the study will be further discussed in the full paper, and the statistical tool used for this research is SPSS (statistical package for social sciences).
Keywords Keywords: mobile banking, Gen-Z, savings pattern, Expenditure behaviour.
Published In Volume 7, Issue 1, January-February 2025
Published On 2025-02-16
Cite This A Study on the Impact of Mobile Banking services among Gen Z: Saving Habits and Financial Decision making in Chennai City. - Krishnaganth G - IJFMR Volume 7, Issue 1, January-February 2025. DOI 10.36948/ijfmr.2025.v07i01.37091
DOI https://doi.org/10.36948/ijfmr.2025.v07i01.37091
Short DOI https://doi.org/g8472h
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