The Role of Communication in Indian Tourism

Author(s)	Neetu Sangwan
Country	India
Abstract	Abstract: Tourism is one of the most dynamic and rapidly growing industries globally, contributing significantly to economic development, cultural exchange, and global connectivity. India, with its rich cultural heritage, diverse landscapes, and vibrant traditions, has emerged as one of the world’s most popular tourist destinations. Effective communication plays a pivotal role in promoting Indian tourism, enhancing visitor experiences, and fostering cultural exchange. This research paper explores the multifaceted role of communication in Indian tourism, focusing on destination marketing, intercultural communication, customer satisfaction, and crisis management.The paper also examines how digital communication, social media, and government initiatives have transformed the tourism landscape in India. By analyzing the challenges and opportunities in tourism communication, this paper highlights the importance of leveraging technology, cultural sensitivity, and strategic messaging to position India as a global tourism hub. The paper concludes with recommendations for stakeholders to improve communication strategies and ensure sustainable tourism development in India.
Keywords	tourism, communication, connectivity, marketing, sustainable, development
Field	Arts
Published In	Volume 4, Issue 1, January-February 2022
Published On	2022-02-03

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International Journal For Multidisciplinary Research