From Shelf To cart: How Packaging Affects Buying Behavior

Author(s)	Tiharika Nath
Country	India
Abstract	This study examines the impact of packaging elements on consumer buying behavior and explores the relationship between independent and dependent variables. The research is based on primary data collected through a questionnaire, with analysis conducted using SPSS software. A sample of 100 respondents was surveyed to test the reliability of the model. The findings indicate that packaging plays a crucial role in influencing consumer purchasing decisions. Specifically, elements such as color, packaging material, wrapper design and innovation significantly impact consumer preferences. The study concludes that packaging is one of the most powerful factors influencing consumer purchase decisions.
Keywords	Product color, wrapper design, product size, Purchase Decision, consumer buying behavior.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-05
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.37886
Short DOI	https://doi.org/g87cz5

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International Journal For Multidisciplinary Research