A Study on Artificial Intelligence in Marketing

Author(s)	A LAKSHMI PRIYANKA, M HARIHARARAO, M PRASANNA, Y DEEPIKA
Country	India
Abstract	Artificial Intelligence in Marketing is a rapidly emerging field that is transforming the way businesses approach their marketing strategies. It involves the use of Artificial Intelligence (AI), Machine Learning (ML), and other advanced technologies to automate and optimize various marketing processes. With the explosion of data and the increasing complexity of customer behavior, businesses need to leverage these tools to stay competitive. This article explore the concept of Artificial Intelligence in Marketing, its role in modern marketing, its benefits and challenges, best practices for implementation, and ethical considerations. It will also look into the future of Artificial Intelligence in Marketing and its potential impact on the marketing landscape.
Keywords	Artificial Intelligence, Machine Learning, Human Intelligence, Predictive analytics
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-15
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3789
Short DOI	https://doi.org/gsct4b

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International Journal For Multidisciplinary Research