A Study on Artificial Intelligence in Marketing

Author(s)	A LAKSHMI PRIYANKA, M HARIHARARAO, M PRASANNA, Y DEEPIKA
Country	India
Abstract	Artificial Intelligence in Marketing is a rapidly emerging field that is transforming the way businesses approach their marketing strategies. It involves the use of Artificial Intelligence (AI), Machine Learning (ML), and other advanced technologies to automate and optimize various marketing processes. With the explosion of data and the increasing complexity of customer behavior, businesses need to leverage these tools to stay competitive. This article explore the concept of Artificial Intelligence in Marketing, its role in modern marketing, its benefits and challenges, best practices for implementation, and ethical considerations. It will also look into the future of Artificial Intelligence in Marketing and its potential impact on the marketing landscape.
Keywords	Artificial Intelligence, Machine Learning, Human Intelligence, Predictive analytics
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-15
Cite This	A Study on Artificial Intelligence in Marketing - A LAKSHMI PRIYANKA, M HARIHARARAO, M PRASANNA, Y DEEPIKA - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3789
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3789
Short DOI	https://doi.org/gsct4b

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research