International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2025) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
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Adoption of Digital Payments in Marketing: A Secondary Study on Consumer Comfort and Purchasing Behavior in the Indian Socioeconomic Environment"

Author(s) ANINDITA SARKAR, DEBASIS GHOSH
Country India
Abstract The modern era is also known as the digital world. Everything is digitized and automated. It

brings goods and services to our doorsteps. Every day, when we awaken from sleep, we feel

the effect of digitization. Digital technology gives us a quality life. The digital economy is an

integral part of this digital world. The term digital economy first came in the early 1990s. This

is also known as the internet economy. Digital payments are part of the digital economy. During

the COVID period, it gained popularity. Digital payment means digital monetary transactions

without any physical exchange of money. It is an initiative by the Digital India campaign,

introduced by the government of India, to empower India digitally. It brings about a

technological revolution everywhere. It enhances business opportunities and the quality of

public services. This study may reveal the level of awareness regarding digital payments among

Indians. It is a secondary study. Data may be collected from various scholarly articles, research

papers, etc.; a systematic literature review may be employed. The main objective of this study

is to create awareness among people and identify its advantages and disadvantages. Future

scholars, managers, as well as customers, can use this paper to get a clear idea about digital

payments in India and their advantages and disadvantages.
Keywords Digital payment, Digital India campaign, Digital economy, marketing
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.38202
Short DOI https://doi.org/g86wn7
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