International Journal For Multidisciplinary Research

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Ayurveda and Yoga in the Modern World

Author(s) GURINDER KAUR
Country India
Abstract Ayurveda and Yoga have a new medium to be witnessed, and this is where Internet comes in.Internet take on many different forms including social media, magazines, blogs, podcasts, photos, videos and Internet forums. This study aims to find out the impact of web in sensitizing and creating awareness amongst the masses on following Yoga and Ayurveda.Yoga has been around for roughly 5,000 years with its origins in India. Online platform has helped people establish their names while practicing Yoga at their place. People like Meera Watts, the owner and founder of Siddhi Yoga, Singapore, a yoga teacher and yoga therapist, blogger is known around the world for her thought leadership in the wellness industry and was also recognized as a Top 20 International Yoga Blogger. Her writing on holistic health has appeared in Elephant Journal, Cure Joy, FunTimesGuide, OMtimes and other international magazines. On the other hand, Mia Park based in Chicago, teaches yoga to facilitate self integration and personal transformation. She draws from Vedic, Yogic and Tantric techniques that use the breath, body, energy and meditation to cultivate focus, awareness and purpose. To find out the effect of internet on audience, methodological triangulation is done using content analysis, a qualitative method and a survey conducted with 45 respondents of Amritsar to collect the data quantitatively.
Keywords ayurveda, blogging, internet.wellness, yoga
Field Sociology > Journalism / Media
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-06-17
Cite This Ayurveda and Yoga in the Modern World - GURINDER KAUR - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3828
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.3828
Short DOI https://doi.org/gsct3t
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