International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 2
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A Study on Impact of Investment App Usage on Investment Financial Literacy: A Comparative Study Across Demographics

Author(s) Rakshana S V, Shruti Jose
Country India
Abstract This study examines the impact of investment app usage on investment financial literacy among various demographics specifically between Gen Z and Millennials. With digital financial tools transforming how individuals manage their investments, understanding their role in financial education is crucial. Using a survey of 196 respondents, this study explores whether investment app usage influences investment financial literacy and whether demographic factors such as age, gender, and income create disparities in investment knowledge.
The results reveal that investment app users exhibit significantly higher investment financial literacy than non-users, suggesting that engagement with investment apps enhances financial knowledge. Millennials demonstrate greater investment financial literacy compared to Generation Z, highlighting the role of experience in financial decision-making. While investment financial literacy varies significantly across income levels, no notable gender differences are observed. Regression analysis confirms that investment app usage significantly impacts investment financial literacy, explaining 28.1% of its variance. These findings emphasize the need for investment platforms to integrate financial education, build trust, and offer inclusive investment solutions to bridge financial literacy gaps.
Keywords Investment Financial Literacy, Investment App Usage, Financial Behavior, Millennials, Generation Z
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-08
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E-ISSN 2582-2160
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