The Evolution of Digital Advertising: AI-Driven Innovations in Targeting and Personalization for International Markets

Author(s)	Alwaz
Country	India
Abstract	The rapid evolution of digital advertising has been significantly influenced by artificial intelligence (AI), transforming how businesses approach targeting and personalization in international markets. AI-driven innovations, including predictive analytics, programmatic advertising, and dynamic creative optimization, have enhanced advertising efficiency, audience segmentation, and real-time consumer engagement. This paper explores the historical development of digital advertising, the role of AI in modern marketing strategies, and its impact on global markets. Additionally, it examines the challenges associated with AI implementation, such as data privacy, algorithmic bias, and regulatory compliance. By analyzing case studies across various industries, this study highlights the benefits and limitations of AI-driven advertising. It provides strategic recommendations for businesses seeking to leverage AI for competitive advantage. Future research should explore the integration of emerging technologies, such as augmented reality (AR) and virtual reality (VR), with AI to enhance consumer interactions and brand experiences.
Keywords	artificial intelligence, digital advertising, personalization, programmatic advertising, predictive analytics, consumer engagement, data privacy, algorithmic bias, international markets
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-08

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research