International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Corporate Social Responsibility- A Comparative Analysis of CSR Initiatives in Dabur India Limited and Indian Tobacco Company Limited (ITC)

Author(s) Elesha Malaviya, Himanshu Srivastava
Country India
Abstract Corporate Social Responsibility (CSR), which reflects a company's dedication to ethical and environmentally friendly behaviors, has grown to serve as a crucial component of the company's overall strategy. Two well-known Indian businesses with distinctly distinct approaches to social responsibility—Dabur and ITC Limited—are compared in this study for their CSR initiatives. Dabur aligns its endeavors with its primary business of pure and organic Ayurvedic products by concentrating on medical care, educational opportunities, ecological preservation, and rural prosperity. With a focus on rural betterment, ITC Limited, on the contrary conjunction, has an all-encompassing CSR approach that includes organic farming, water usage reduction, afforestation, the empowerment of women, and educational. This study examines the distinctions and parallels between their approaches and societal commitments by examining their CSR programs, effects, and environmentally sound activities. Dabur prioritizes regional and health-oriented actions, while ITC takes a more comprehensive and expansive strategy, even if both businesses have effectively incorporated CSR into their company blueprints. The analogy emphasizes how CSR may be customized to a business's goals and sector while promoting over a long period social advantage
Keywords : Corporate Social Responsibility, CSR Activities, Dabur Limited, ITC Limited
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-06
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.38435
Short DOI https://doi.org/g87cwv
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