International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2025) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2025

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The Role Of Social Media In Shaping Consumer Behaviour And Preference

Author(s) N. Rokesh, D. Mythili
Country India
Abstract This study examines the long-term impact of social media on consumer behavior and purchasing decisions. By analyzing how online platforms shape buyer attitudes and decision-making processes, the research explores key factors such as information diffusion, social proof, peer influence, and the role of influencers. Using a mixed-method approach with surveys, interviews, and social media analytics, the study provides valuable insights for marketers, policymakers, and researchers on the evolving consumer landscape in the digital era.
Keywords Cosumer Behaviour, Social Media, Influences and purchase decision
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-08
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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