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International Journal For Multidisciplinary Research
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Effectiveness of Consumer Ethnocentrism
Author(s) | G.BHAVANI, G Soniya |
---|---|
Country | India |
Abstract | Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those produced abroad. This research article aims to investigate the effectiveness of consumer ethnocentrism in influencing consumer attitudes, purchase intentions, and actual buying behavior. By leveraging secondary data and sources, this study provides valuable insights into the impact of consumer ethnocentrism on consumer behavior and its implications for marketers and policymakers. The findings contribute to the existing literature on consumer behavior and provide practical recommendations for businesses operating in the global marketplace. |
Keywords | Consumer ethnocentrism, Consumer attitudes, Domestic products, Foreign products, Purchase behavior, Consumer preferences, Cultural alignment, National identity, Product authenticity, Global marketplace, Marketing strategies, Cross-cultural consumer behavior, Consumer perception, Country-of-origin effects, Brand loyalty |
Field | Business Administration |
Published In | Volume 5, Issue 3, May-June 2023 |
Published On | 2023-06-19 |
Cite This | Effectiveness of Consumer Ethnocentrism - G.BHAVANI, G Soniya - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3867 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i03.3867 |
Short DOI | https://doi.org/gsct3h |
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