Effectiveness of Consumer Ethnocentrism

Author(s)	G.BHAVANI, G Soniya
Country	India
Abstract	Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those produced abroad. This research article aims to investigate the effectiveness of consumer ethnocentrism in influencing consumer attitudes, purchase intentions, and actual buying behavior. By leveraging secondary data and sources, this study provides valuable insights into the impact of consumer ethnocentrism on consumer behavior and its implications for marketers and policymakers. The findings contribute to the existing literature on consumer behavior and provide practical recommendations for businesses operating in the global marketplace.
Keywords	Consumer ethnocentrism, Consumer attitudes, Domestic products, Foreign products, Purchase behavior, Consumer preferences, Cultural alignment, National identity, Product authenticity, Global marketplace, Marketing strategies, Cross-cultural consumer behavior, Consumer perception, Country-of-origin effects, Brand loyalty
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-19
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3867
Short DOI	https://doi.org/gsct3h

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International Journal For Multidisciplinary Research