Artificial Intelligence and Its Impact on Business Management

MANYA TULI; BINU G

Artificial Intelligence and Its Impact on Business Management

Author(s)	MANYA TULI, BINU G
Country	India
Abstract	Abstract The rapid advancements in artificial intelligence have profoundly impacted the landscape of business management, revolutionizing various aspects of organizational operations. AI-powered tools and technologies help business organizations to analyze vast datasets, recognize patterns, and make personalized and predictive decisions, enabling them to enhance customer experiences in unprecedented ways. The escalating AI driven automation enables organizations to streamline the repetitive tasks, which helps to boost their operational efficiency. For instance, technologies like RPA- Robotic Process Automation has transformed the way businesses approach decision-making and forecasting. RPA helps reduce human errors and optimize work flow, which minimizes down time. AI has also majorly contributed in improving Customer Relationship Management (CRM) of various businesses. AI empowers businesses to personalize customer interactions and predicting consumer behavior. This leads to tailored product recommendations, targeted marketing campaigns, and proactive customer service, ultimately enhancing customer satisfaction. For example, AI-powered chatbots can provide instant support and resolve customer queries efficiently. Furthermore, the integration of AI has fostered a culture of innovation within organizations, as managers leverage these technologies to identify new opportunities, streamline operations, and develop novel solutions to complex business challenges. Thus, businesses gain a competitive edge through AI powered market intelligence. The use of AI comes with various challenges like ethical concerns, data privacy and the most debated- work force displacement. However, leading organizations have recognized the value in strategically integrating AI to augment the capabilities of their workforce, creating a more collaborative work environment that harnesses the uniqueness of both artificial and human intelligence. The potential of AI continues to grow, ensuring a promising future for businesses.
Keywords	Keywords: RPA-Robotic Process Automation, CRM-Customer Relationship Management, Innovation, personalized, decision-making, forecasting, human workforce.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-11

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Artificial Intelligence and Its Impact on Business Management

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