International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 2
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FMCG in Rural Market: An Exploratory Study in Manipur

Author(s) Waribam Asha Devi, Kh. Dhiren Meetei
Country India
Abstract Rural marketing is very wide and various way to understand the rural consumers. The present study analysed on the basis of rural consumer demographic, brand uses, frequency of purchase behaviour, media influence on sources of information, availability of FMCG products, influenced on consumer buying behaviour and consumer satisfaction on selected FMCG products. The data is collected from 160 respondents from villages of Imphal East and Imphal West districts which covered under Panchayatiraj, Government of Manipur.
Keywords Demographic, Frequency of purchase, Sources of Information, Buying Behaviour, rural consumer, Panchayatiraj
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-11
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E-ISSN 2582-2160
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