International Journal For Multidisciplinary Research

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Urgent Need for Marine and Coastal Tourism Development in Rural Andhra Pradesh: A Literature Review with Special Focus on Vodarevu Beach

Author(s) Sowjanya Konudula, Meena Kumar Ravipudi
Country India
Abstract Marine and coastal tourism is a rapidly growing sector with significant economic, environmental, and socio-cultural implications. In India, this form of tourism plays a vital role in the nation's economy, contributing $15.9 trillion in 2022 and supporting approximately 35 million jobs in 2023. Andhra Pradesh, with its extensive 974-kilometer-long coastline, presents vast opportunities for the development of sustainable coastal tourism. Despite the state's efforts to enhance tourism infrastructure, several coastal areas remain underdeveloped. One such location is Vodarevu Beach in Bapatla district, which, despite its natural beauty and potential for marine-based activities, faces challenges such as inadequate infrastructure, limited marketing efforts, and the absence of strategic development initiatives. This study explores the potential of Vodarevu Beach as a sustainable coastal tourism destination by reviewing global literature on marine and coastal tourism and applying successful strategies to the rural Andhra Pradesh context. Through thematic analysis, key patterns and challenges in tourism development are identified, with a focus on economic, environmental, and socio-cultural factors. The findings aim to provide insights into how strategic planning and government intervention can transform Vodarevu Beach into a thriving tourism hub while ensuring sustainable growth and community involvement. This paper highlights the pressing need for improved infrastructure, enhanced community participation, and targeted policy interventions to foster a sustainable coastal tourism model in rural Andhra Pradesh.
Keywords Marine Tourism, Coastal Tourism, Sustainable Development, Rural Tourism, Andhra Pradesh, Vodarevu Beach, Tourism Infrastructure, Community Involvement, Policy Intervention.
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-13
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.38872
Short DOI https://doi.org/g8938w
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