Social Commerce for Success: Evaluating Its Effectiveness in Empowering the Next Generation of Entrepreneurs

Author(s)	Girja Sahu, Dr. Urvashi Bhamboo
Country	India
Abstract	This research paper aims to evaluate the effectiveness of social commerce in empowering the next gen-eration of entrepreneurs. With the rapid growth of social media and e-commerce, social commerce has emerged as a promising avenue for young entrepreneurs to establish and grow their businesses. This pa-per explores the benefits, challenges, and strategies associated with social commerce for young entre-preneurs. It examines the impact of social commerce on their business performance, as well as the role of social media skills and support mechanisms in their success. By analyzing existing literature, conducting surveys, and studying real-life case studies, this research provides valuable insights into the opportunities and implications of social commerce for the next generation of entrepreneurs.
Keywords	Social Commerce, Customer Engagement.
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-22
Cite This	Social Commerce for Success: Evaluating Its Effectiveness in Empowering the Next Generation of Entrepreneurs - Girja Sahu, Dr. Urvashi Bhamboo - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3916
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3916
Short DOI	https://doi.org/gsdk67

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research