Comprehensive Financial Risk Management Strategies for Startups: Identifying Challenges, Mitigation Techniques, and Ensuring Long-Term Survival in a Dynamic Business Environment.

Author(s)	Ms. Krupa Shetty, Vaishnavi Soorya
Country	India
Abstract	Startups play a crucial role in economic growth and innovation, but they face significant financial risks that threaten their survival. This study explores key financial risks encountered by startups, including market volatility, liquidity constraints, and funding challenges. The research employs a combination of quantitative and qualitative methods to analyze financial risk trends and their impact on startup longevity. Strategies such as effective cash flow management, diversification, and investor relations are examined to mitigate risks. The findings provide valuable insights for entrepreneurs, investors, and policymakers, offering practical risk management solutions to enhance the sustainability of startups in dynamic business environments.
Keywords	Financial Risk Management,Startup Sustainability,Liquidity and Market Risk,Entrepreneurial Finance,Risk Mitigation Strategies.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.39228
Short DOI	https://doi.org/g89vv2

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International Journal For Multidisciplinary Research