International Journal For Multidisciplinary Research

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Assessing the Impact of Digital Transformation on Banking in India

Author(s) Ms. Srija Chanda, Samreen Ayesha
Country India
Abstract This study explores the deep influence of digital transformation on the Indian banking industry, an area marked by rapid technological innovation and changing customer expectations. Using a mixed-methods research strategy, this study examines digital payment adoption patterns—namely UPI, mobile banking, and internet banking—to identify changing consumer trends and develop strategic recommendations for improving UPI and mobile-based financial solutions. Quantitative analysis measures the performance of various groups of banks, such as public, private, foreign, regional rural, and small finance banks, by analyzing growth in account count, credit limits, and outstanding loan balances, as well as understanding customer behavior across different credit segments. The research discussed above further examines the effectiveness of government schemes like "Digital India" and the Pradhan Mantri Jan Dhan Yojana (PMJDY), and incentive schemes for digital payments, in inducing widespread adoption of digital banking. Emphasizing the core role of digital transformation in enabling financial inclusion, operational effectiveness, and customer satisfaction, while meeting key challenges such as cybersecurity risks, infrastructural constraints, and digital literacy shortfalls, this study integrates an extensive literature review. Initial evidence indicates a high correlation between government efforts and growing digital payment use, as well as a marked divergence in the performance of digital banking among different groups of banks. In addition, customer behavior insights show a rising demand for mobile-first financial products, highlighting the imperative for banks to focus on user-centric design and strong security features. This research yields useful recommendations for banking professionals, policymakers, and stakeholders alike, highlighting the imperative for strategic investment in technology, improved digital literacy initiatives, and regulatory measures that facilitate sustainable and inclusive digital financial growth in India.
Keywords Digital Transformation, Indian Banking, UPI (Unified Payments Interface), Mobile Banking, Financial Inclusion, Digital Payments, Consumer Behavior, Bank Performance, Pradhan Mantri Jan Dhan Yojana (PMJDY), Digital India, Fintech, Financial Technology, Digital Literacy, Regulatory Framework.
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.39314
Short DOI https://doi.org/g89v9g
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E-ISSN 2582-2160
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