Factors Affecting Saving Behavior Millennial Generation in Surabaya

Author(s)	Yolanda Dwi Puspita Sari, Yuniningsih Yuniningsih
Country	Indonesia
Abstract	The purpose of this study is to shed light on the effects of financial literacy, peer pressure, and personal maturity on the saving habits of the millennial generation in Surabaya. This study employs a quantitative methodology. The population included in this study is the 27–41 year old Surabaya millennial generation. With a total of 110 respondents, purposive sampling was the sample technique utilized in the study. While the PLS (partial least squares) method of data analysis is employed, along with validity, reliability, and hypothesis testing. According to the study's findings, the millennial generation in Surabaya's saving habits have been influenced by factors such as financial knowledge, peer influence, and personal modernism.
Keywords	Financial Literacy, Peer Influence, Individual Modernity, Saving Behavior
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-06-24
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3936
Short DOI	https://doi.org/gsdk6v

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International Journal For Multidisciplinary Research