International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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"Leveraging Digital Skills and Entrepreneurial Strategies for Sustainable Economic Growth"

Author(s) Dr.Rajasekaran S Sambandan, Dr. Rajasekaran S, Tejaswini N
Country India
Abstract This research paper explores the intricate relationship between skill formation, digital competencies, and entrepreneurial development, emphasizing their roles in driving sustainable economic growth. As the latest trend identifies entrepreneurship as an agent of innovation and growth, understanding which skills—including digital skills—make a difference in the context of successful entrepreneurship is becoming particularly important. Accordingly, this research employs the AMO (Ability, Motivation, Opportunity) model to evaluate the effectiveness of relevant skills, including digital literacy, in promoting and measuring entrepreneurial actions and the business environment.
For the purpose of primary data gathering, both quantitative and qualitative research methods were administered to aspiring and existing businesspersons. Structural equation modeling (SEM), an advanced statistical method, was used to estimate the relationships between skill formation, AMO values, digital competencies, and entrepreneurial outcomes. Research evidence demonstrates a significant correlation between skill acquisition—particularly digital proficiency—and business performance, highlighting variations among AMO framework constructs. The findings carry important policy implications for policymakers and educational institutions, advocating for skill development programs with a strong emphasis on digital literacy and technology-driven entrepreneurship.
Furthermore, this study contributes to theoretical developments in entrepreneurship and sustainable growth, suggesting future research directions to explore additional factors affecting this process. It underscores the need for strategic educational reforms to integrate digital skills into entrepreneurial training, fostering an innovative, technology-driven entrepreneurial culture that is crucial for attaining sustainable economic goals.
Keywords AMO - Ability, Motivation, Opportunity, SEM -Structural equation modeling, Digital Literacy, Deployment
Field Computer > Data / Information
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-20
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.39402
Short DOI https://doi.org/g89vt3
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