International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The Uses of Generative AI in E-Commerce Marketing

Author(s) Karan Khanna
Country United States
Abstract Generative AI is rapidly transforming various sectors, and e-commerce marketing is no exception. This research paper delves into the applications, benefits, and challenges of generative AI in e-commerce marketing, providing a comprehensive analysis of its potential to revolutionize online retail strategies. By examining real-world examples and key metrics, this paper aims to provide a detailed understanding of how generative AI is reshaping the e-commerce landscape and its implications for businesses and consumers alike.
Field Engineering
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-04
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.39461
Short DOI https://doi.org/g883sv
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E-ISSN 2582-2160
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