International Journal For Multidisciplinary Research

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Consumer Awareness of Green Banking Practices Among People of Bengaluru

Author(s) Ms. Tenzin Choedon, Prabhavathi C.
Country India
Abstract This study explores the awareness and perception of green banking practices among Indian consumers, examining the influence of e-banking, sustainable banking, and green investment. Utilizing a mixed-method approach, including surveys and statistical analyses, the research investigates the relationships between these factors and overall green banking awareness. The study aims to identify key determinants of consumer engagement with sustainable financial practices and assess the impact of demographic factors.
The findings reveal a significant positive correlation between green investment and sustainable banking practices with increased green banking awareness. While e-banking showed a positive correlation, its significance was less pronounced. Gender did not significantly impact awareness levels; however, age groups demonstrated statistically significant differences in general awareness, green investment awareness, and sustainable banking awareness. Regression analysis confirmed a significant impact of the independent variables on green banking awareness, and correlation analysis supported a significant relationship between green investment, sustainable banking, and awareness.
This research underscores the importance of targeted awareness campaigns and strategic policy initiatives to enhance consumer understanding and adoption of green banking in India. The study highlights the need for financial institutions and policymakers to focus on promoting sustainable banking and green investment to effectively raise awareness and encourage participation. Despite limitations, the findings provide valuable insights into consumer behavior and contribute to the growing discourse on sustainable finance in emerging economies.
Keywords Green Banking, Awareness and Perceptions,
Field Sociology > Banking / Finance
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.39580
Short DOI https://doi.org/g89v7v
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