A Study On Impact Of Youth's Perception Towards Advertisement : Mass Media Advertisements A Comprehensive Analysis.

Author(s)	Ms. Monisha G, Manjunatha K R
Country	India
Abstract	Advertising serves as a pivotal force in shaping consumer behavior, particularly among the youth, who are extensively exposed to mass media. This study delves into the intricate dynamics of youth perception toward mass media advertisements, scrutinizing the psychological and behavioral factors that influence their engagement, receptivity, and purchasing inclinations. By assessing key determinants such as creative execution, emotional resonance, credibility, and exposure frequency, the research offers a nuanced understanding of how advertisements shape youth attitudes. Through empirical analysis, including surveys and statistical evaluations, this study provides valuable insights into the efficacy of mass media advertising strategies. The findings underscore the critical role of strategic ad placement and the shifting preferences of young consumers in an era of rapid digital transformation.
Keywords	Youth perception, mass media advertising, consumer psychology, advertising effectiveness, brand engagement, digital influence, emotional appeal, marketing strategies, behavioral insights.
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-26
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.39961
Short DOI	https://doi.org/g892n3

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research