Japan's Animation Industry As A Soft Power Tool Since Post-War

Oishe Ghosh

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Japan's Animation Industry As A Soft Power Tool Since Post-War

Author(s)	Oishe Ghosh
Country	India
Abstract	The study presented here considers anime as playing a part in Japan's cultural diplomacy and soft power. It analyses the effect of the “Cool Japan” initiative and the qualities of anime as an effective promotional tool and its capability of spreading Japanese cultural values. Qualitative analysis is used to explore how anime impacts Japan’s world image.
Keywords	Anime, Japan, soft power,
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-03-30

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Japan's Animation Industry As A Soft Power Tool Since Post-War

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