Factors Influencing the Uptake of Houseowners Insurance in Zambia: An Assessment Study of Chalala Residential Area

Author(s)	Ms. NGOZA MUNANJALA, Donald Fulai
Country	Zambia
Abstract	The uptake of houseowners insurance in Zambia remains low, particularly inresidential areas such as Chalala. Despite the increasing risks of property damage due to theft, fire,and natural disasters, many homeowners do not have insurance coverage. This study explores the keyfactors influencing the adoption of houseowners insurance, focusing on awareness levels, perceivedrisks, and economic constraints. A mixed-methods research design was employed, utilizing surveysand interviews to collect data from homeowners. Findings reveal that limited awareness, financialconstraints, and mistrust in insurance providers are the primary barriers to uptake. The studyrecommends targeted awareness campaigns, flexible insurance payment plans, and improvedtransparency in the insurance industry to enhance coverage among homeowners in Chalala.
Keywords	Key Words: Houseowners Insurance, Risk Perception, Financial Constraints, Insurance Awareness, Zambia
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-08
DOI	https://doi.org/10.36948/ijfmr.2025.v07i02.40249
Short DOI	https://doi.org/g9fb49

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International Journal For Multidisciplinary Research