International Journal For Multidisciplinary Research

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Consumer Willingness to pay for eco-hotel & sustainable tourism in India

Author(s) Ms. KRITIKA SHARMA, Dr. NEHA SHARMA
Country India
Abstract Sustainable tourism has gained sizable traction in recent years as environmental worries and accountable consumer conduct continue to shape the global hospitality industry. In India, the idea of eco-hotels—hotels designed to decrease environmental effect—has emerged as a vital thing of sustainable tourism. This observe explores consumer willingness to pay (WTP) for eco-accommodations and sustainable tourism in India, identifying key determinants influencing buying choices and price sensitivity. The studies employ a blended-methods method, combining quantitative surveys and qualitative interviews to assess purchaser attitudes towards sustainable travel accommodations. A based questionnaire turned into dispensed among Indian tourists, including home travelers and global visitors, to apprehend their alternatives, attention, and financial readiness to assist eco-friendly initiatives. Additionally, in-intensity interviews with hospitality industry experts and environmental specialists provided insights into market traits and operational demanding situations in enforcing sustainable tourism practices. Findings screen that Indian customers showcase a growing consciousness of sustainability in tourism, pushed by way of elements which include environmental cognizance, moral concerns, and social responsibility. However, willingness to pay a premium for eco-hotels varies substantially primarily based on demographics, earnings levels, and personal values. Younger tourists and high-earnings companies reveal a higher WTP, frequently associating sustainable journey with a pricey and moral lifestyle. Conversely, charge-sensitive travelers prioritize affordability over sustainability, highlighting the want for aggressive pricing and government incentives to encourage adoption.
Keywords Sustainable tourism, eco-hotels, willingness to pay (WTP), consumer behavior, sustainability in hospitality, environmental awareness, responsible tourism, sustainable travel accommodations, green hotels, tourist preferences, sustainable travel choices, eco-friendly initiatives, hospitality industry sustainability, market trends in eco-tourism, price sensitivity in sustainable tourism, demographics and WTP, ethical tourism, government incentives for eco-hotels, sustainability perceptions, luxury vs. affordability in eco-tourism.
Field Sociology > Tourism / Transport
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-01
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.40364
Short DOI https://doi.org/g9dg2g
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