International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Visual Representation for City Branding and Identity

Author(s) Sean Calvin Shin Ching Yong, Dany Chi Wai Ng, Wen Sern Poh
Country Malaysia
Abstract City branding must be holistic and specific in order to meet the objectives of the country and its key sectors. In numerous instances, it is recommended that people gain insight and remember information presented visually, so it stands to reason that visual communication would be more effective than verbal communication. The construction of an iconic structure in a city or the preservation of its cultural history can successfully contribute to the development of an urban brand identity that is tied to the identity of the community. The purpose of this study is to identify the city iconic structures that most properly express the identity and image of the places in Kuala Lumpur, the capital city of Malaysia. This qualitative study consisted of 180 participants from different places of birth. The survey questionnaire were divided into two sections: segment and visual representation. The results of this study revealed an iconic structure that can be used as a visual representation to promote Kuala Lumpur. This can increase the significance and memorability of the city for its local community and visitors.
Keywords Visual Representation, Branding, City Branding
Field Arts
Published In Volume 5, Issue 3, May-June 2023
Published On 2023-06-30
Cite This Visual Representation for City Branding and Identity - Sean Calvin Shin Ching Yong, Dany Chi Wai Ng, Wen Sern Poh - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.4159
DOI https://doi.org/10.36948/ijfmr.2023.v05i03.4159
Short DOI https://doi.org/gsfhjv
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com