International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart

Author(s) Mr. ARPITH SAI MURTHY
Country India
Abstract This study compares CRM and SCM integration in D-Mart and Swiggy Instamart.
It explores how both firms manage customer and supplier expectations effectively.
The research highlights key differences in strategies, systems, and outcomes.
Findings offer insights into improving coordination, satisfaction, and operational efficiency.
Keywords Customer Relationship Management (CRM) Supply Chain Management (SCM) D-Mart Swiggy Instamart
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-04-15
DOI https://doi.org/10.36948/ijfmr.2025.v07i02.41689
Short DOI https://doi.org/g9fmx9
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E-ISSN 2582-2160
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