Women Entrepreneurs in Rajasthan: Opportunities and Challenges

Sannu Kumawat; Dr Anju Agarwal

Women Entrepreneurs in Rajasthan: Opportunities and Challenges

Author(s)	Sannu Kumawat, Dr Anju Agarwal
Country	INDIA
Abstract	Women entrepreneurs have been facing several enduring problems which mostly constitute of Socio-cultural, economic, technical, managerial, and financial difficulties. Women entrepreneurship development can be identified by the motivation amongst women, knowledge and awareness, skill enhancement and training, Decision making and Risk taking abilities. They are also not much aware of the taxation policies and changes affecting their businesses. A women entrepreneur always searches for change, responds to it and exploits it as an opportunity. Women entrepreneur should be ready to face challenges. Entrepreneurs are typified by self-esteem and risk taking personality to do the business activity. The paper found that proper selection of their business location is also one of the major opportunities and challenges for the women entrepreneurs of Rajasthan. This paper focuses and provides an insight into the meaning, challenges and opportunities faced by a women entrepreneur. Keywords: Entrepreneurship, Women Entrepreneurs, Opportunities, Challenges Introduction:- Employment has been an obvious marvel in the development of new women entrepreneurs. Men or women are equally endowed with psychological and physical abilities along with managerial abilities that are essential for being a successful entrepreneur. Women are certainly not inferior as many of them are ready to undertake the various type of work if opportunities are provided (Singh N. P., 1985). Many reasons prevail for women to work as an entrepreneur. Some tend to get in to earn money while others start their own business for attaining respect and dignity in the society. Business creativities require individuals who are earnest & are constant business visionary. Quality of Business skills and ability is very important for women entrepreneurship through which an entrepreneur improves her reputation. Women entrepreneurs are facing different difficulties including technical change, socio-culture, monetary, financial, and managerial difficulties. Women entrepreneurship development has gained movement by fitting mindfulness preparing environment and bolster support. It has improved the social economic status, which could be a prerequisite for women empowerment and growth. In the recent years, women entrepreneurs have started many new businesses and have also been responsible for significantly contributing to employment creation and income generation. In this current scenario, women play vital role in all the fields. Women are the chief executive officers of most of the successful companies. Women are goal oriented, independent, flexible, tolerant, creative, realistic, enthusiastic, and energetic. Women are by and large born managers as they manage their house. So they easily become successful. Women who were not allowed to go for a job, do business at their home. For example, women who sell beautifully crafted products sell her products throughout the Country by just sitting at her home. So, technological advancement has become a great advantage for the entrepreneurs. The need to improve the status of women and the promotion of women’s roles in economic development are no longer seen merely as issues of gender equality or social justice. Since women constitute a nation’s significant human resource, they must be utilized as instruments for growth and development of the economy. Women entrepreneurship appears to be an encouraging way for tapping the hitherto underutilized potentials of the women force. Women entrepreneurship not only empowers women economically but also has positive social repercussions. Review of Literature:- Recent studies show that the determinants add up to male & female entrepreneurial development is comparable moderately than distinctive. However, evidences show that women are mostly involved in home-related businesses or women dominated traditional innate businesses, (Stevenson & Lois, 1986). Women are not as likely as compared to men to run businesses in the high-technology fragment (Logcock & Robinson, 1991; Anna et al., 1999). The economic construction of previous communalist (or transition) countries varies from nonrendition countries. Economies entrepreneurial activities were limited when they were formulated centrally, where the major emphasis was on economies of scale and novelty and entrepreneurship were not supported by the business culture (Roman, 1990; Mugler, 2000). In emerging countries, a low rate of a good education is usually known as a big barrier to the entrance into the formal labor market. This urges women to build their businesses as a way farther from unemployment (Minniti and Naudé,2010).Female entrepreneurship is frequently higher in creating a nation than created once (Kelley et al 2013). It is essential to encourage research besides practicing networks across transnational borders (Yadav, V. & Unni, J., 2016). We could infer that the determinants of female entrepreneurship are a very complex structure across countries and these factors very much influence the ‘Push’ and ‘Pull’ issues of female entrepreneurship. From the perspective of different cultural frameworks, the findings suggest that the cultural factors and societal perception of female entrepreneurs create a positive environment for female entrepreneurs. Its next process to be the most important factor in enhancing female entrepreneurship across countries. Promoting and extending the part-time or correspondence education for women, work outside the home in addition to family responsibilities, focusing on improving women’s capabilities by guiding college and university girls for education in the related fields based on society needs (S,Kumar, 2017). In a developing country such as India, women experience challenging lives due to lack of security, illiteracy and social restrictions. As a result, the transition from a homemaker to a sophisticated business woman is not easy. However, this picture is changing gradually. Women across the modern India are showing interest to be economically independent and increasingly taking up entrepreneurial activity especially in small-scale enterprises. Despite this changing scenario, the role of women entrepreneurs in the economy lags behind the advanced economies (Mammen and Paxson, 2000; World Bank, 2011). Cross-country data from the World Bank Entrepreneurship Snapshots find that India’s rate of entrepreneurship is lower than its stage of development would suggest. Similar comparisons also highlight that India’s gender ratio among entrepreneurs is lower than its peers and the country currently ranks 70 out of 77 nations on the Female Entrepreneurship Index. The sub-optimal participation of women in the sphere of entrepreneurship in India requires investigation.
Keywords	Entrepreneurship, Women Entrepreneurs, Opportunities, Challenges
Field	Mathematics > Economy / Commerce
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-07-08
Cite This	Women Entrepreneurs in Rajasthan: Opportunities and Challenges - Sannu Kumawat, Dr Anju Agarwal - IJFMR Volume 5, Issue 4, July-August 2023.

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Women Entrepreneurs in Rajasthan: Opportunities and Challenges

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