International Journal For Multidisciplinary Research

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A Study on Perception Towards E-commerce with Reference to Indian Sellers

Author(s) Dr. Archana Patil
Country India
Abstract Commerce is one branch of business. Indian market was dominated by offline buyers and sellers where trade activities used to take place in physical market. Sellers had to set up their products either on streets or shops. Buyers also used to visit market as per the market timings. They had to adjust themselves according to market and product availability. Customers had no choice of price negotiation as markets were dominated by sellers. Former market trend is now metamorphosed. New changes have been developed in commerce. Sellers have become customer centric. Sellers have to handle customer’s changing behaviour. To ensure market survival, customer is the most important element which seller has to take care of. Today’s educated customer is getting comfortable with online shopping. Now, there is a situation where online sellers are gaining more profits. Sellers have no option for online selling. This study shows that Indian sellers are now becoming familiar with online trend. They found it very convenient and less expensive. It can be concluded that Indian sellers have positive perception towards e-commerce.
Keywords Commerce, E-Commerce and India, Indian sellers, perception of sellers towards e-commerce
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-11
Cite This A Study on Perception Towards E-commerce with Reference to Indian Sellers - Dr. Archana Patil - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4342
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4342
Short DOI https://doi.org/gsgnsq
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