International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Determinants of Motivation on Consumer Adoption of Healthcare Applications

Author(s) KEERAT KAUR KHALSA, SUNETRA SAHA
Country INDIA
Abstract With the sudden shift towards the digital era, technology is now incorporated in nearly all aspects of human life. The change in behavior of users is not easy and is generally bound by a lot of motivational factors to influence users to go for a particular product. mHealth is a term recognized by the world health organization and it is a simple term for the incorporation of technology in the world of health care. This study aims at understanding the determinants of motivation behind the adoption of mHealth by a large population of our country. VROOMs expectancy model of motivation was used where respondents were asked about the 3 components of the model that is, expectancy, instrumentality and valence and the factors of motivation were understood. A total of 181 respondents were taken for this study and factors such as easy, fast delivery and 24x7 availability of medical help emerged as the key factors attracting users to choose mHealth or e-pharmacies over offline stores.
Keywords mHealth, VROOM’s expectancy model, Motivation, Factors, Factor analysis
Field Business Administration
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-15
Cite This Determinants of Motivation on Consumer Adoption of Healthcare Applications - KEERAT KAUR KHALSA, SUNETRA SAHA - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4381
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4381
Short DOI https://doi.org/gshm99
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