International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Understanding the Factors Influencing Customer Engagement in Online Grocery Shopping: A Multi-dimensional Approach

Author(s) Anushka Kumawat, Urvashi Bhamboo
Country India
Abstract Online grocery shopping has witnessed significant growth in recent years, necessitating an understanding of the factors that drive customer engagement in this context. This research aims to explore and analyze the multidimensional aspects influencing customer engagement in online grocery shopping. By investigating the underlying factors, this study provides valuable insights for retailers and marketers seeking to enhance customer engagement and loyalty. A comprehensive literature review examines existing theories, models, and empirical studies on customer engagement and online grocery shopping. The research methodology includes a mixed-methods approach, combining surveys, interviews, and observation techniques to collect data from a diverse sample. The identified factors influencing customer engagement in online grocery shopping encompass user experience, interface design, personalization, customization options, social interactions, community building, and trust and security measures. The findings of this study will contribute to the development of effective strategies for online grocery retailers to optimize customer engagement and create a seamless shopping experience. Additionally, this research provides a foundation for future studies in the field of online grocery shopping and customer engagement.
Keywords online grocery shopping, customer engagement, user experience, personalization, trust, convenience, social interactions, promotions, consumer behavior.
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-20
Cite This Understanding the Factors Influencing Customer Engagement in Online Grocery Shopping: A Multi-dimensional Approach - Anushka Kumawat, Urvashi Bhamboo - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4489
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4489
Short DOI https://doi.org/gshm77
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