International Journal For Multidisciplinary Research

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Evaluation and the Effective Marketing Strategies of a Travel Agency During Covid-19 Pandemic

Author(s) Mikee Marbacias, DANE D. CORPUZ
Country Philippines
Abstract This study's main objective is to identify the most effective marketing strategy a tactics for promoting local tourism throughout the outbreak, after it ended, and currently, based on the perspectives of individuals who have been designated as respondents. In this research, the author examined the advertising strategies employed by one of the travel service suppliers in travel agencies and their use was popular in Laguna. They have found that this tour operator is still in business both during and after the epidemic. However, the Cabuyao,Laguna Travel Agency believes that the effectiveness of marketing tactics put into practice through activities, it is still up in the air what interventions and suggestions will be made.

This study therefore seeks to ascertain, or at the very least utilize, the perception of the respondents from Cabuyao Laguna who are local tourists who are customers of Travel and Tours, as well as staff members and employers of Tours and Travel. Despite the widespread epidemic that is now how people view these methods affects or affects them even when they are still suffering in terms of giving tours and travel these marketing techniques' procedures and the manner in which the business uses them are crucial to accomplishing the long-term objective of being a successful business while adhering to both internal and external regulations regulatory standards.
An online survey with a four-point rating was used to collect the data. system with the alternatives extremely agreed, agree, disagree, and strongly disagree or disagree. The statistical treatments used are the weighted mean and percentage. to examine the data appropriately. Furthermore, the use of analysis of variance, Pearson coefficient of correlation, as well as frequency, are used to calculate the
The demographic profile of this study's respondents and also the multiple regression analysis per variables to test the relationship of different dependent variables used which is the 7P’s of marketing. According to the conclusions of the in terms of demographics, the findings of a research study show that most females make up the demography of respondents.
This demonstrates how the many local tourists in Laguna, the staff members of travel and tour companies, and the chosen government employees in the Department of Tourism-AITF are the sources of the necessary data for the researcher through a questionnaire. Additionally, the research's results demonstrated how respondents felt about and concurred with the marketing efforts. a number of features of the product or service, the pricing plan, the location, the individuals, the procedure, and the tangible proof that are essential to upholding a large number of visitors from the area. This demonstrates the most successful marketing techniques that need to be improved and can be used in the improvement of travel agency businesses.
Keywords 7p's Marketing Strategies, Covid-19 Pandemic, Travel Agency
Field Sociology > Tourism / Transport
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-25
Cite This Evaluation and the Effective Marketing Strategies of a Travel Agency During Covid-19 Pandemic - Mikee Marbacias, DANE D. CORPUZ - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4579
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4579
Short DOI https://doi.org/gsh522
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