International Journal For Multidisciplinary Research

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Use of Facebook to Influence Youth Vote in the General Election

Author(s) Chander Shekhar, Subodh Kumar
Country India
Abstract Political parties have embraced New Media as an election campaign tactic. The growing popularity of Facebook among young users is the primary cause. The parties employed the New Media election campaign approach to share their political messages to influence the youth. The youth, particularly first-time voters, are thought to be the key to winning elections. This research examines the campaign substance of Facebook posts made to youngsters by national political parties during the 2019 general elections. Various units of analysis, such as the issues raised in the posts, format, and dialogue with the youth, have been studied with the help of a checklist, for this qualitative method has been used. The posts made by the official Facebook accounts of the BJP and the INC in the run-up to the 2019 general elections were studied. Through this, a serious attempt has been made to analyses the quality of political messages shared with the youth. This study also evaluates political parties' election campaigning tendencies on Facebook in the coming general elections.
Keywords Facebook, General Election, Election Campaigning, BJP, INC
Field Sociology > Journalism / Media
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-29
Cite This Use of Facebook to Influence Youth Vote in the General Election - Chander Shekhar, Subodh Kumar - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4704
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4704
Short DOI https://doi.org/gsjjqt
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