International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Organizational Climate and Customer Relationship Management in a Cooperative

Author(s) Rienier S. Vergara, Eliand Rey C. Soliman
Country Philippines
Abstract Members are the primary customers and lifeblood of multi-purpose cooperatives. This study aimed to determine the extent of organizational climate and customer relationship management among members of a Multi-Purpose Cooperative in Negros Occidental. This study is anchored in Social Exchange Theory and Relationship Management theory. The researchers conducted a quantitative study between November 2021 and March 2022 with 347 members. The researchers used descriptive, comparative, and correlational methods. The result indicates a great extent in both organizational climate and customer relationship management based on the responses of the members. The study found a high association between organizational climate and customer relationship management. The researchers conclude that the multi-purpose cooperatives emphasized the benefits and well-being of their members which enhances their organizational climate perspective by providing quality and innovative service through customer relationship management.
Keywords Business Administration, Organizational Climate, Customer Relationship Management, Multi-Purpose Cooperative, Quantitative Research, Negros Occidental, Philippines.
Field Business Administration
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-08-01
Cite This Organizational Climate and Customer Relationship Management in a Cooperative - Rienier S. Vergara, Eliand Rey C. Soliman - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4814
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.4814
Short DOI https://doi.org/gskjqq
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